Online IP content + offline seminars: Haomin comprehensively creates a "knowledge hub" for cross-border sellers in Latin America.

In the cross-border e-commerce industry, the era of operating in isolation is long gone; collaboration and information sharing are essential. Since its initial attempt in July 2024 to share practical experiences in Latin American cross-border operations through short-video platforms like Video Account, Haomin Company has quietly established a highly cohesive seller empowerment ecosystem within the sector. To date, the company's official new media account has amassed over 100,000 followers, earning recognition as the "compass for expanding into Latin America" within China's cross-border trade community.

The founders of Haomin are well aware that while the Latin American market represents a vast blue ocean, many high-quality domestic sellers hesitate to enter due to volatile customs clearance policies and the complexities of long-distance logistics. To address this, Haomin leverages social media platforms to consistently publish a wealth of high-quality original content. They transform complex industry knowledge—including tariff calculations, platform commission structures, overseas warehouse storage rules, and compliance certifications—into easy-to-understand short videos and illustrated explanations, effectively helping countless novice sellers avoid common pitfalls.

Beyond developing high-value knowledge IPs online, Haomin has also established dedicated platforms for in-depth interaction with sellers offline. The "Offline Exchange Sessions" initiated by Haomin have become a hallmark event within the Greater Bay Area and its surrounding cross-border community. Every Wednesday afternoon, Haomin's tea room is always packed with e-commerce operations managers, offline wholesalers, and factory representatives from across the region, who gather to discuss the latest platform policies and share practical tips for avoiding common pitfalls in daily operations in a relaxed and welcoming atmosphere.

"New media has connected us with colleagues across the country, while weekly meetings allow us to address specific issues face-to-face and hands-on."  "Here, we focus solely on practical applications rather than abstract theories. Whether analyzing overseas profit margins for 3C headphones or hardware tools, or coordinating group container shipments and securing shipping space, these tea sessions serve as an efficient platform for resource coordination."

Through frequent high-quality content delivery online, combined with consistently scheduled offline salons, Haomin has successfully established a service ecosystem that integrates knowledge with action. It is no longer merely a cold logistics and transportation company, but a comprehensive strategic partner with expertise in cross-border operations, product selection, and seller support. In the future, Haomin will continue to focus on the Latin American market, leveraging its professional logistics supply chain capabilities and extensive industry experience to assist more Chinese cross-border enterprises in competing successfully in Latin America and returning home with substantial achievements.